How do you measure your web traffic?

How do you measure the usefulness of your web site?  Do you track and analyze your web stats?  Do you have a tracker on the site, but never look at it?

Just yesterday, when showing a client how to navigate their newly installed web stats, I was reminded of the importance of metrics.  It seems that if someone is aware of search engine optimization metrics and stats are important to them.  No business that I have encountered believes that return on investment is not important, especially on the web.  It seems like more of a blind-spot or just an unawareness of how much data is slipping through their fingers every day by not tracking stats.

If I don’t get to you first, drop me a line so we can talk about how to measure and then improve your web traffic.