Design and Development with the End in Mind

We have started the process of redesigning both and  Even though we put new versions of each site up last year, we decided to put a different emphasis on our web identity.  For WSG especially, this is quite important, but will surely see the benefits of it as well.

Any web project, including our own, must begin with the end in mind.  At the moment, I’m brainstorming the keywords and ideas that our target audiences are seeking.  Who are they, what are they seeking (through search engines of course), how are they seeking, and what will they want to do once they’ve found what they’re looking for.   This is really the only way to get what you want out of a web site.  Decide up front what your goals are, and gear everything towards that end.

This is just one facet of some different initiatives slated to start coming out of this building in the next few months.  We’re not ready to talk about all of them just yet, but we’re getting close.  In keeping with our plans to take things to the next level around here, you’ll also see a bit of a different tone in this blog.  A more personal, easier, first person perspective on what drives events here in our family of companies.