That is today’s message, folks. Three words – Use social media. And then three words after that – Use it right. Facebook, YouTube, blogs, Twitter, LinkedIn, Delicious, and even Digg. How do you know what to use, or how to use it, or if it is working?
All good questions. Valid points. But you can’t see how it feels to swim by dipping your toe in the pool, or by watching other people swim. You have to get in the pool – dive in, ease in, come slowly down the ladder, whatever. If your competition is involved with social media, and you are not, it is as if they have taken an ad out in the yellow pages, and you have not. It is as if you are not on the playing field, or are at least on the sidelines, if not outside the arena altogether.
