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From this week’s radio appearance on Talk 1300 – Why the Uber Blog will be Uber in 2009.

From this week’s radio appearance on Talk 1300 – Why the Uber Blog will be Uber in 2009.

Listeners of my/our weekly appearance with Paul Vandenburgh know of Paul’s interest in how the newspaper industry, and old media in general, are surviving in the internet age.  The recent bankruptcy filing by the Tribune company and the NY Times financial woes show us they aren’t doing so well.  2009 figures to see the continuance of this trend.  One posting I read this week put it in quite well: Inquisitir’s declaration that 2009 will be the year of the Uber Blog.  (Definition of Uber at this link)

Inquisitr defines an Uber Blog as “a blog that combines different content streams into one large blog, with one primary top level url.”  The Huffington Post is a good example of this, as are sites like LifeHacker, the Silicon Alley Insider, and Valleywag.  An Uber Blog is less a collection of content streams and more a combination.  An UB can encompass a bunch of different areas of content or expand on a niche area.  To simplify the reasons why it works so well, it brings increased traffic, which makes ad sales easier.  The reason it brings more traffic is that an UB has much more high-quality content, which search engines and users like it.

Look at the blog page on the Times Union site and compare it to the sites linked above.  Which format are you more likely to visit and re-visit? The TU page, for all it’s diverse content, looks like a directory, and has no over-arching theme to bring it all together.  Just a collection of pages.  LifeHacker, in contrast, is the place you go for tech and non-tech ways to make your life better.  Guess which one I read on a daily basis.

As far as predictions go for 2009, look to some people smarter than me.  You can start with the 1196 respondents who provided their opinions for he Pew Internet & American Life report on the 2008 Predictions Survey. The group – comprised of about half Internet activists, builders, and commentators and half stakeholders, was asked to envision the internet in 2020.  The report on the whole is worth a read, and here are the parts I found to be most interesting.

The Evolution of the Internet User Interface

The Evolving Concept of Time for Work, Leisure

The Evolution of Privacy, Identity, and Forgiveness

Also of note is ReadWriteWeb’s predictions for 2009 and ALA TechSource’s Year in Review.

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