Site launch:

The Commission on Independent Colleges and Universities, a long-standing WSG client, this week launched a new site – The site is the digital home of cIcu’s Campus Community Partners outreach effort.

Campus Community Partners is an initiative that highlights the brainpower, partnerships and resources that New York’s 100+ independent colleges and universities bring to residents and communities throughout New York State.

The site was built on the Drupal content management system, and includes a custom design. We congratulate cIcu on the new site and we look forward to seeing it grow.

Moving day is today! Hello Saratoga!

new offices of wsg in saratoga nyWe’ve landed!

The people and the stuff has started arriving at our new offices at 21 Congress Street in Saratoga Springs, NY!

If you have any trouble reaching us, please dial 518.253.4398.

We’re doing our best to avoid service disruptions today, and the phones are working.

We’re on the second floor at 4 Congress Park Centre, which is marked in red in the photo here.

We’ll have pictures and a video tour of the new space up when our chairs get here!

Spam message of the day: “Dear Account User”

Some spammers are sophisticated, clever, even witty in their efforts to extract personal information from the millions and millions trough the practice of phishing. Phishing is the “criminally fraudulent process of attempting to acquire sensitive information such as usernames, passwords and credit card details by masquerading as a trustworthy entity in an electronic communication.”

In other words – “Hey man, I’m your bank! You know, the place where you put all your monies. Everything’s fine/Everything’s horrible and we need you to send us to verify your account number/social security number/drivers license number/password so we can steal all your stuff – er – we mean so we can keep you SAFE! Okay?” Most times they include realistic graphics and have made an effort to appear to be real. They’ll send a million spam messages pretending to be Bank of America in hopes a percentage of recipients are actual BoA customers, and that a percentage of them cough up some personal info.

In contrast today, our spam filters grabbed a spam message that seemed not to be trying all that hard, and it is pasted below.

Dear Account User,

This message is from the helpdesk support center. Be informed that your mail box has exceeded the storage limit set by your administrator/database, you are currently running out of context and you may not be able to send or receive some new mail until you re-validate your mailbox.

To prevent your email account from been closed, re-validate your mailbox below to enable us increase the storage limit:

User Name:
User Email:
Email Password:
Your Webpage Login:

Your account shall remain active after you have successfully confirmed your account details.Thank you for your swift response to this notification we apologize for any inconvenience.

Imagine that’s a phone call your webmaster receives at the office.

Spammer: “Hi, this is the helpdesk. We need your login information to the corporate internet web site.”

Webmaster: “Um, the helpdesk? What helpdesk?”

Spammer: “You know. Us. THE helpdesk. We are not fake at all. Password please.”

Click…dial tone…

What’s your favorite spam message? Have you ever fallen prey to a spammer?

The Power of You Tube

Wondering about the power of You Tube? Try this on for size.

Embedded here is an unremarkable video I posted to You Tube last weekend. I mostly wanted to see how well my new Android phone would do with the direct capture and upload to You Tube, and it performed pretty well.

The back story is that I live in Albany, NY – as you already know – and we’re getting hammered with snow and cold temperatures this winter – as you already know. The snow and ice is building up on everyone’s roofs, and we’re all trying to keep our houses from collapsing or flooding with melted snow. It is really fun. Who needs summer.  Here’s the video:

As of this posting, the video has over 500 views (Updated: 642 views on 2/8/11), not a huge number of views, but it was enough for Google to invite me to join their ad revenue sharing program.

So why does this matter, you ask?

1. This video was easy to make and easy to upload and was seen by far more people than read the average post on this blog.

2. The content was timely, relevant, and easy to digest. Note the comments. People are invested in this topic, and have something to share.

If I were a business specializing in home maintenance in a cold climate, do you think using You Tube videos would be a good way to market my business? What if i had simple intro and outro graphics on the video with my business name, phone number and web address? And how much did this cost me?

There’s your answer.

Site Launch:

BoveFuels.comWSG is pleased to announce the re-launch of, the internet home of G.A. Bove Fuels.

We thank the Bove Family and their entire team for making us their firm of choice, and we look forward to seeing the site continue to expand and improve over the coming months and years.

Pew Study: Use of the internet in higher-income households

Wondering about the digital divide, and the difference between the haves and the have nots this Thanksgiving? Visit the Pew Research Center’s site and read their report: “Use of the internet in higher-income households.”

95% of those in households earning over $75,000 use the internet and cell phones and those in higher-income households are more likely to use the internet on any given day, own multiple internet-ready devices, do things involving money online, and get news online.

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